One trusted contact,
a full brand service
Brand Development
Strategy, Identity & Artwork
Clients
1. Strategy
The first stage. Underpinned by market intelligence and insights, we will clarify the more emotive questions surrounding who you are, who you are for, why they would care, and finally, how we can show them.
From marketing data and insights: Vision, Mission, Values, Audience personas (targeting), Competitors, Positioning, Proposition, Brand Story, Brand Persona, Messaging framework.
2. Identity
Secondly, we shape those perceptions, through messaging and visual communication, so they work in unison, so you're consistently delivering on your promise in everything you express.
Creation of logo, typography, colours, image style, art direction, icons, illustrations, style guides, brand guidelines, brand decks, brand packs.
3. Artwork
Lastly, we take the brand to market. I provide a full design service, print and digital.
Packaging (concept, artwork, 3D mock ups), design for print, in-store POS, SRPs, exhibition materials, FSDUs, corporate stationary, product images & retouching, decks, web design (alongside a developer), e-broadcasts, animated/static banners, social assets, illustrations, hand-drawn or digital.
