CURRICULUM VITAE
DESIGN, MARKETING & ILLUSTRATION FOR WELL-BEING BRANDS, 09.11 – PRESENT
Design, Marketing & Illustration for start-up and global Well-being Brands
Branding, corporate & category
Packaging design
New Product Development (including Hero products, Christmas gifts, etc.)
Product images (retouching and creation of 3D mock ups pre-production)
Instore POS & exhibition materials
Design for print: brochures, leaflets & literature
Web design (alongside developer)
Online support (e-broadcasts, social media, animated/static banners) Videography & animation
Creative copywriting
Editing & sub-editing
Traditional and digital illustration
Clients: Inspiral, Raw Chocolate Co, Livia's Kitchen, Rebel Kitchen, Beauty Kitchen, Rainforest Foods, Green Origins, Lavida, Kent & Fraser, Mind, SANE, All Naturals, NUA Naturals, Chiola, Grassroots Bakery.
MARKETING EXECUTIVE & DESIGN MANAGER, 09.10 – 09.11
Marketing Executive & Design Manager for a UK based diners club
Membership sales via SEO, PPC, National advertising, Development of corporate and white label partnerships
Membership retention via Incentives, benefits and promotions, Competitions, Events management (500 people+), e-newsletters, Management of phone app, webCampaign analysis reporting (ROMI)
Design of all print and digital media
MARKETING EXECUTIVE (MARKETING AUDIT), 05.10 – 08.10
Consultant contract to formulate the future direction of the Direct Selling company, Kleeneze (within the Findel Plc brand portfolio) by actioning an marketing audit.
Industry, market, competitor analysis
Customer profiling and segmentation
Brand awareness/perception
Calculated ROMI via analytics, inbound calls, sales, CRM data, etc.
Reported recommendations to the Board
Plus marketing management of DRTV/radio, SMS, online/SEO/ad-words/PPC, loyalty programmes, brochures, direct mail
DESIGN, MARKETING & ILLUSTRATION FOR WELL-BEING BRANDS, 01.06 – 04.10
Design, Marketing & Illustration for Well-being Brands
Working for organisations who actively make positive social, environmental and economic changes within our communities.
Research & analysis of customer, market, competitor data
Development of strategic marketing plans/brand reports
Concept development, creatives & visuals inc. testing, i.e. focus groups
Implementation across media. End to end production mgmt.
Campaign evaluation to determine ROI and budget mgmt
Clients: British Association of Medical Managers, Queenscourt Hospice, The Vegetarian Society, Big Life (Big Issue), RAISE Education on-farm sustainable learning, Inspiring Minds life coaching plus more.
BRAND MANAGER, GLOBAL BRAND ALIGNMENT, INTERFACE INC., 03.05 – 01.06
Interface Founder Ray Anderson challenged us to pursue a bold new vision "Be the first company that, by its deeds, shows the entire world what sustainability is in all its dimensions: people, process, product, place and profits - and in doing so, become restorative through the power of influence".
Implement brand alignment strategy alongside senior Mgmt./global teams
Develop European brand guidelines and deliver brand training to Euro. offices
Manage/develop online brand management system (images/product info/templates)
Design central branded artwork templates via trade standard software
Manage/direct European photoshoots, select & edit images
Marketing coordination for European marketing materials
ASSISTANT MARKETING MANAGER, REGATTA OUTDOOR CLOTHING LTD., 09.01 – 01.05
Manage European marketing activities from inception to evaluation for 3 brands and B2B/B2C segments
Covering Direct Response Marketing: (off/online direct mail, in-store promotions, call to action national ad campaigns), POS, graphics, displays, branding, events, literature, web
Manage annual, full media marketing calendar
Supervise, mentor & coach colleagues on marketing activities
Manage full production process, suppliers and internal teams
Improve processes, minimising resources/heightening efficiency
Monitor stats, stock, sales, usage to assess demand/identify success
Design & artwork via trade standard software. Marketing admin via office packages
MSC DESIGN (BRAND/MARKETING) MANAGEMENT, 09.03 – 06.06
University of Salford
CIM MARKETING MANAGEMENT MODULES
Planning and control (distinction)
Analysis and decision (distinction)
Decision-making and impact on financial performance (pass)
Integrated marketing communications (distinction)
Problem-solving (pass)
DESIGN MODULES
Design strategy (distinction)
Design industry (pass)
Visual literacy (pass)
Thesis: Marketing Sustainability & Well-being (distinction)
BA ADVERTISING, 09.00 – 06.01
Doncaster College
HND CREATIVE DIGITAL DESIGN, 09.98 – 06.00
Blackpool & The Fylde College
INSTITUTE FOR BRAND MARKETING
CHARTERED INSTITUTE OF MARKETING